With Light partnered with Sui to create a series of simple but sleek social media posts celebrating the brand’s key growth milestones.

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Working from a set of static brand guidelines, we took the lead in evolving them into a dynamic motion system—developing a clear brand motion theory and applying it across kinetic typography and animated data visualisations.

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Given the fast-paced nature of the markets, we also engineered a streamlined production workflow. By integrating a live spreadsheet input directly into our After Effects setup, we enabled the graph animations to update automatically—eliminating the need to redesign for every data change.

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This approach significantly reduced turnaround times, allowing Sui to respond to market moves with speed, accuracy, and visually consistent content.

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