With Light collaborated with director Ruth Hogben, Untold Studios, and Orchard Post to produce visually striking yet technically demanding projections for the Paris launch of Louis Vuitton’s Women’s Fall-Winter 2025 Collection.

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Ruth’s concept envisioned a dreamlike train station saturated in blue light, gradually filling and emptying with silhouettes of travelers passing through. The result was ethereal, elegant, and cinematic in scale.

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With Light led the creative direction of the motion graphics, translating Ruth’s vision into dynamic, immersive content. We worked closely with Orchard Post, who undertook the considerable technical challenge of building and rendering 13 minutes of high-resolution animation, spanning over 50 screens and featuring more than 40 unique characters in transit.

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The crescendo saw waves of light pulsing across the screens, precisely synced with the soundtrack and the live choreography of the models, creating a visceral, unified experience.

The project was produced by Untold Studios.You can watch the entire show here: YouTube