With Light collaborated with director Ruth Hogben, Untold Studios, and Orchard Post to produce visually striking yet technically demanding projections for the Paris launch of Louis Vuitton’s Women’s Fall-Winter 2025 Collection.

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Ruth’s concept envisioned a dreamlike train station saturated in blue light, gradually filling and emptying with silhouettes of travelers passing through. The result was ethereal, elegant, and cinematic in scale. The crescendo saw waves of light pulsing across the screens, precisely synced with the soundtrack and the live choreography of the models, creating a visceral, unified experience.

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With Light collaborated closely with Ruth on the creative direction of the motion graphics, translating her vision into dynamic, immersive content. We also worked closely with Orchard Post, who undertook the considerable technical challenge of building and rendering 13 minutes of high-resolution animation, spanning over 50 screens and featuring more than 40 unique characters in transit. Finally Untold Studios handled the production, led by executive producer Melody Alexander, plus Mike Heath and Ashton Hertz.

You can watch the entire show here.