We partnered with Swiss sportswear brand On to promote their Cyclon range - a fully recyclable shoe made entirely from castor beans. Once worn out, the shoes can be returned to On, who recycle them and send out a fresh pair.

Inspired by this innovative circular model, plus the bounce, rhythm and cadence of a runner’s stride, we introduced energy, movement and personality to the motion graphics and typography. We then adapted it for the website and all social media platforms.